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Conversive Blog

Insights on Conversational Messaging and Customer Engagement

What is a Voice AI agent? Why it matters in 2025
All
Voice remains our most natural form of communication, and in 2025, Voice AI agents are redefining how businesses connect, solve problems, and scale. Unlike outdated IVRs or static chatbots, Voice AI agents listen, understand, and speak in real time, powered by advanced technologies like GPT-4o, Deepgram, and ElevenLabs. From customer support to healthcare and recruitment, they’re handling millions of conversations, efficiently, empathetically, and around the clock. This article breaks down how Voice AI works, why it’s gaining traction, and what the future holds for voice-first interactions.
What is a Voice AI agent? Why it matters in 2025
June 12, 2025
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5 min read
In Conversation with Gautam Hazari, CTO, Sekura.id
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Conversive Talks
“Identity must be a human right”. In this edition of Conversive Talks, we sit down with Gautam Hazari, CTO of Sekura.id, to explore the intersection of innovation, empathy, and digital trust. From the origins of mobile identity to the ethical use of AI in fraud prevention, Gautam shares why humanising technology isn’t just a philosophy, it’s a necessity. With insights on the future of agentic AI, passwordless authentication, and the power of telco APIs, this conversation is a deep dive into the future of secure, inclusive digital experiences.
In Conversation with Gautam Hazari, CTO, Sekura.id
June 12, 2025
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5 min read
In Conversation with James Williams, CEO, MrConnectivity
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Conversive Talks
James Williams, the force behind MrConnectivity, brings over 30 years of experience in telecoms, mobile messaging, and fraud prevention to this insightful conversation. From the evolution of A2P SMS and CPaaS to the future of mobile intelligence and regulation, James offers sharp, no-nonsense perspectives that challenge the status quo. Whether you're a telecom veteran or a tech enthusiast, this wide-ranging interview is packed with actionable insights and industry wisdom.
In Conversation with James Williams, CEO, MrConnectivity
June 3, 2025
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5 min read
From Personalization to Prediction: How AI is Redefining Customer Engagement and Experience
All
Customer Success
Customer expectations are evolving fast, and personalization alone can’t keep up. We’re entering the era of predictive customer experience, where AI doesn’t just react to behavior but anticipates needs, intent, and potential issues before they arise. From Netflix’s tailored thumbnails to Uber’s destination predictions and Starbucks’ location-based offers, top brands are already turning foresight into loyalty. This blog explores how predictive CX is redefining support, marketing, and product engagement, and why being proactive, not just personalized, is now the true competitive edge.
From Personalization to Prediction: How AI is Redefining Customer Engagement and Experience
May 26, 2025
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5 min read
In Conversation with Uros Mijatovic, COO, Mitto
Conversive Talks
In this candid conversation, Uroš Mijatović, COO of Mitto, reveals the human side of tech leadership, where managing energy is just as vital as managing operations. From the staying power of SMS to the promise of AI-driven omnichannel experiences, Uroš shares sharp insights on customer engagement, RCS misconceptions, and building meaningful moments through messaging. Dive in to explore what really powers modern communication.
In Conversation with Uros Mijatovic, COO, Mitto
May 23, 2025
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5 min read
Explaining Basic RCS Positioning Paper
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RCS
Basic RCS is transforming business messaging by combining the familiarity of SMS with modern features like verified branding, enhanced security, and real-time engagement insights. Learn why it’s the ideal first step toward rich messaging, and how it can help brands and aggregators reduce fraud, boost trust, and elevate customer communication, based on insights from the Mobile Ecosystem Forum’s May 2025 Positioning Paper.
Explaining Basic RCS Positioning Paper
May 21, 2025
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5 min read
Build Ethical AI That Customers Trust: A Guide to Consent & Transparency in CX
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Compliance
As AI becomes a bigger part of customer experience, trust and ethics matter more than ever. This post explores how businesses can use AI responsibly to build lasting customer relationships.
Build Ethical AI That Customers Trust: A Guide to Consent & Transparency in CX
May 20, 2025
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5 min read
Omnichannel vs Multichannel Communication: Which One to Adopt for Better Outcomes?
Conversational AI
In this guide, we break down what omnichannel really means, how it's different from multichannel, and why it's now essential for customer satisfaction, loyalty, and growth. You’ll also explore real-world examples and see how platforms like Conversive help businesses deliver unified, AI-powered engagement at every touchpoint.
Omnichannel vs Multichannel Communication: Which One to Adopt for Better Outcomes?
May 14, 2025
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5 min read
A Practical Guide: Understanding AI Copilots and Agents
Conversational AI
All
AI Copilots and AI Agents are reshaping how businesses operate, but they serve fundamentally different roles. While Copilots assist users within workflows by offering real-time support and suggestions, Agents act independently, executing complex tasks without human input. In this article, we break down the key differences between the two, explore real-world use cases, and help you decide which approach best fits your business goals.
A Practical Guide: Understanding AI Copilots and Agents
May 13, 2025
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5 min read
20 Customer Service Pitfalls That Hurt Growth (And How AI Can Fix Them)
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AI Agents
Customer Success
Delivering great customer service isn't optional anymore; it’s a competitive advantage. But businesses still fall into common traps like over-automation, ignoring feedback, or failing to personalize interactions. This article outlines 20 real-world pitfalls in customer experience; and how AI, when applied thoughtfully, can help fix them without losing the human touch.
20 Customer Service Pitfalls That Hurt Growth (And How AI Can Fix Them)
May 2, 2025
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5 min read
In Conversation with Manoj Kumar HK, Threat Intelligence Manager, Enea AB
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Conversive Talks
A seasoned cybersecurity expert with deep expertise in telecom protocols and spam mitigation tactics, Manoj brings both strategic vision and hands-on technical insight to his role. Whether he's decoding the latest smishing campaign or speaking at global forums like the MEF Leadership Forum, Manoj is driven by one goal: to stay a step ahead in the ever-evolving cat-and-mouse game of telecom fraud.
In Conversation with Manoj Kumar HK, Threat Intelligence Manager, Enea AB
April 30, 2025
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5 min read
How AI Fixes Broken Customer Journeys and Boosts Retention
Conversational AI
All
AI is reshaping the customer journey by addressing fragmented experiences, automating interactions, and personalizing every touchpoint. This article explores how businesses can use AI to improve customer retention, enhance satisfaction, and create smarter, more seamless experiences across the entire journey.
How AI Fixes Broken Customer Journeys and Boosts Retention
April 28, 2025
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5 min read
Why CX Leaders Are Replacing Chatbots with AI Agents
AI Agents
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Conversational AI
AI agents are redefining customer experience by going beyond the limits of traditional chatbots. This article explores how AI agents automate support, empower human teams, and deliver more personalized, efficient service at scale. Learn why CX leaders are making the shift and how you can get started.
Why CX Leaders Are Replacing Chatbots with AI Agents
April 28, 2025
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5 min read
Why Smart Brands Are Handing the Wheel to AI Agents
AI Agents
All
Most customer journeys are designed like a checklist, which works in a linear mode: Awareness, consideration, conversion and eventually loyalty. But people don’t move in straight lines. They compare. They come back later. They click one thing, then go quiet for a week. AI agents make it possible to meet those people where they are, not where your roadmap hoped they’d be.
Why Smart Brands Are Handing the Wheel to AI Agents
April 23, 2025
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5 min read
In Conversation with Viren Baid, Co-Founder and Head of Product, VoxGenie AI
Conversive Talks
All
We sat down with Viren Baid, one of its co-founders, who also happens to be the Head of Product, to talk about the journey from burning out on redundant calls to building a voice-enabled workforce that’s changing the game. From MVP missteps to surprise praise from users, what follows is a refreshingly honest, insight-packed conversation about building with empathy, chasing clarity, and the occasional inspiration from scam call prank videos (yep, really).
In Conversation with Viren Baid, Co-Founder and Head of Product, VoxGenie AI
April 14, 2025
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5 min read
What are AI Agents? Why They Matter?
AI Agents
Conversational AI
All
So if you’re building, managing, or just curious about agentic AI, here’s the takeaway: it’s not just a smarter chatbot. It’s a new kind of digital worker, one that plans, adapts and acts with some independence. Used well, it can make our digital lives a whole lot smoother.
What are AI Agents? Why They Matter?
April 8, 2025
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5 min read
10DLC Simplified: What Every Business Needs to Know
Conversational AI
Compliance
All
This guide is for businesses looking to make the most of 10DLC texting. By learning how it works, following helpful tips and teaming up with the right partners, enterprises can use 10DLC to improve customer connections, boost sales and create strong relationships. As messaging continues to change, 10DLC is set to be an important part of how businesses communicate in the future.
10DLC Simplified: What Every Business Needs to Know
March 28, 2025
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5 min read
Reduce Application Drop-Off Rates with Real-Time Messaging
Conversational AI
All
Real-time messaging isn’t just a tool, rather it’s a strategy to build trust, boost engagement, and drive enrollments. Institutions that embrace AI-driven, omnichannel communication will be at the forefront of higher education innovation.
Reduce Application Drop-Off Rates with Real-Time Messaging
March 27, 2025
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5 min read
Top 5 Use Cases for RCS Business Messaging in 2025
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RCS
RCS Business Messaging is a powerful tool to stay ahead in today’s competitive messaging landscape. By integrating interactive product catalogs, real-time order tracking, personalized recommendations, AI support and automate cart recovery reminders businesses can transform their messaging into an engaging and customer-centric experience.
Top 5 Use Cases for RCS Business Messaging in 2025
March 21, 2025
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5 min read
RCS: The Game-Changer in SMS Messaging, Solving Key Challenges
RCS
All
RCS is changing how businesses talk to their customers by fixing the problems with traditional text messages. It provides better security, allows for more interactive chats, and helps create personalized ads, making the experience more engaging and reliable for everyone. With these new features, businesses can connect better with their customers, increase sales, and strengthen their relationships. Don’t fall behind, get on board with the future of messaging!
RCS: The Game-Changer in SMS Messaging, Solving Key Challenges
March 20, 2025
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5 min read
Simplifying RCS Implementation: A Hassle Free Approach for Businesses
RCS
All
RCS messaging is transforming business communication with interactive features, branded messages, and multimedia support. However, challenges like carrier approvals, technical integration, and customer adoption slow down implementation. This guide explores how businesses can overcome these hurdles and how Conversive makes RCS deployment effortless.
Simplifying RCS Implementation: A Hassle Free Approach for Businesses
March 10, 2025
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5 min read
RCS vs WhatsApp: Two Titans Shaping the Future of Communication
RCS
All
The battle between RCS and WhatsApp is shaping the future of business messaging. While WhatsApp dominates with its vast user base and end-to-end encryption, RCS offers a native, carrier-backed alternative with rich media capabilities. Which platform is best for your business? Find out the key differences and strategic advantages in our detailed comparison.
RCS vs WhatsApp: Two Titans Shaping the Future of Communication
March 7, 2025
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5 min read
Conversational AI is Booming: The Future is Now!
Conversational AI
All
If you’re a developer, marketer or business leader, Conversational AI isn’t just a perk - it’s a critical necessity. Businesses that adopt AI early will boost revenue, improve efficiency and create unforgettable customer experiences.
Conversational AI is Booming: The Future is Now!
February 17, 2025
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5 min read
In Conversation with Anand Tawari, Sr. Manager, Telecom Compliance & Carrier Relations, SMS-Magic
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Conversive Talks
Anand is all about making sure we meet regulatory standards while also building great relationships with A2P carriers to boost growth and streamline our operations. He’s really talented at managing partnerships, negotiating contracts and handling carrier operations, bringing a smart strategy to improve messaging capabilities across various industries.
In Conversation with Anand Tawari, Sr. Manager, Telecom Compliance & Carrier Relations, SMS-Magic
February 10, 2025
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5 min read
Transition from SMS to RCS for 2-way Customer Engagement!
RCS
All
RCS will come in handy as the Indian e-commerce market continues to evolve and adapt to changing consumer demands. With the industry projected to reach US$ 325 billion by 2030, experiencing significant growth, RCS will play a key role in enhancing customer engagement and driving business success.
Transition from SMS to RCS for 2-way Customer Engagement!
February 4, 2025
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5 min read
RCS vs. SMS: Key Insights for Businesses for Better Customer Interaction
RCS
All
The minimalistic text messaging is transforming towards more feature rich and interactive messaging tool. Today, the internet is not that expensive, data packs are cheaper and Wi-Fi is almost everywhere. So, users are automatically gravitating towards rich multimedia content, eventually, this trend is also seen entering the messaging landscape.
RCS vs. SMS: Key Insights for Businesses for Better Customer Interaction
January 29, 2025
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5 min read
Silence Cost: Candidate Moved on to Competitor after Lack of Response
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Persona
In hiring journey, communication isn't just important - its cornerstone of the process. For candidates like Noah, its not just a subject matter of a getting a “job” its also about feeling “valued and respected”. Their time is equally precious and should not be wasted. So, how to resolve this pressing issue?
Silence Cost: Candidate Moved on to Competitor after Lack of Response
January 24, 2025
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5 min read
Delayed Responses, Lost Opportunities: The Cost of Ineffective Candidate Engagement
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Persona
Outdated spreadsheets, clunky CRM systems, and dozens of email threads became instrumental in pushing her to the brink of burnout. It was no longer just a question of hiring efficiency - Janine’s mental and emotional resilience was being tested.
Delayed Responses, Lost Opportunities: The Cost of Ineffective Candidate Engagement
January 24, 2025
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5 min read
Impersonal Engagement, Lost Trust: The Cost of Failing to Personalize Customer Conversations
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Persona
How can they remove over reliance on human skillsets, they always can't get star performers like Vivian? How can they be proactive like they were when they were started?
Impersonal Engagement, Lost Trust: The Cost of Failing to Personalize Customer Conversations
January 24, 2025
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5 min read
Missed Connections, Lost Clients: The Toll of Delayed Responses on Business Opportunities
All
Persona
Emails and phone calls were just not enough to meet her clients' expectations. Delays crept in, leaving her clients frustrated and costing her opportunities she couldn’t afford to miss. On top of that, everyone preferred instant, personalized responses on their mobile devices.
Missed Connections, Lost Clients: The Toll of Delayed Responses on Business Opportunities
January 24, 2025
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5 min read
What is RCS Business Messaging? The Future of Customer Engagement
All
RCS
Discover how Rich Communication Services (RCS) revolutionizes messaging by offering rich media, real-time interactivity, enhanced security, and enterprise-ready features. Learn why RCS is the future of customer engagement and how it outshines SMS and MMS. Stay ahead with Conversive today!
What is RCS Business Messaging? The Future of Customer Engagement
January 21, 2025
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5 min read
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